Breyta creator partnership outreach

Internal Breyta workflow that turns influencer research leads into paid creator partnership outreach drafts, email sends for leads with email, DM tasks for the rest, and optional live creator outreach through SendGrid and Unipile. Default approval mode sends only to the reviewer and then one internal SendGrid test email. Live sends require approval, SEND confirmation, a cap, and the send ledger.

Created by Emil Hjorth • Version 70 • 39 steps

Use this app

What you get

  • Internal Breyta workflow that turns influencer research leads into paid creator partnership outreach drafts, email sends for leads with email, DM tasks for the rest, and optional live creator outreach through SendGrid and Unipile. Default approval mode sends only to the reviewer and then one internal SendGrid test email. Live sends require approval, SEND confirmation, a cap, and the send ledger.

Integrations

  • sendgrid
  • unipile
  • ai
  • Create Breyta Partnership Outreach Drafts

How it works

  • Normalize run input
  • Extract table ref from markdown output
  • Resolve lead table ref
  • Validate run config
  • Validate outreach lead source
  • Select bounded outreach leads
  • Route email leads and DM leads
  • Build Unipile recipient resolution plan
  • Resolve supported Unipile recipients
  • Merge Unipile recipient resolution results
  • Select saved voice profile
  • Prepare sender voice
  • Normalize agent draft decisions
  • Upsert outreach draft rows
  • Build drafted activity events
  • Upsert drafted activity
  • Build batch approval summary
  • Map approval result to status
  • Apply approval status to draft rows
  • Upsert approval status to draft rows
  • Build internal test email payload
  • Send internal test email through SendGrid
  • Load send ledger for duplicate protection
  • Build LinkedIn invite send plan
  • Build creator email send plan
  • Build Instagram DM send plan
  • Merge live creator send plans
  • Build stable send ledger rows
  • Upsert stable send ledger
  • Send approved creator outreach
  • Summarize creator outreach sends
  • Upsert sent creator outreach ledger results
  • Upsert creator send activity
  • Build human-readable final output

What this flow does

Turn an influencer research CSV into creator partnership outreach drafts.

The flow:

  • creates short first-touch email/DM drafts
  • sends leads with email through SendGrid after approval
  • routes LinkedIn leads to Unipile connection requests after approval
  • routes Instagram leads to Unipile DMs after approval
  • leaves X, TikTok, YouTube, and unsupported profiles as manual DM tasks

There is no enrichment step in this MVP. If a lead has no email, the flow prepares a DM/profile outreach task instead.

What you need before running it

  • Upload the outreach leads CSV from the research flow.
  • Add the creator partnership goal.
  • Keep internal_test for safe tests.
  • Use live_creator_outreach only when SendGrid and Unipile are configured.
  • Type SEND in live send confirmation before any creator-facing send can happen.

Sending modes

  • internal_test: safe default. Approval sends only to the reviewer/test recipient.
  • live_creator_outreach: after approval, sends eligible email, LinkedIn, and Instagram outreach up to the live-send cap.
  • live_linkedin_invites: after approval, only sends LinkedIn connection requests.

Output

  • human-readable summary
  • outreach draft table
  • approval email
  • activity table
  • send ledger for duplicate protection

Live sending is guarded by approval, exact SEND, max-live-send cap, and send ledger dedupe.

FAQ

What does the Breyta creator partnership outreach app do?

This workflow turns your influencer research leads into personalised outreach drafts for LinkedIn, Instagram, and email. It automatically identifies the best contact method for each creator and prepares the messages for your review.

How does the automated influencer outreach work?

The app uses Artificial Intelligence and your saved voice profiles to write custom drafts. It then routes these through SendGrid for emails or Unipile for social media Direct Messages.

Can I review the outreach messages before they are sent?

Yes, the app starts in a default approval mode where it only sends drafts to a reviewer and a test email address. You must manually approve and confirm any live sends to ensure you're happy with the content before it reaches a creator.

How does the app prevent duplicate messages or spam?

The workflow includes a send ledger and duplicate protection to ensure you don't message the same person twice. It also lets you set a cap on the number of sends to help you stay within your daily limits.

What integrations do I need to set up this workflow?

You'll need a SendGrid account for emails and a Unipile account to connect with Instagram and LinkedIn. The setup also allows you to select a specific voice profile so the Artificial Intelligence matches your brand's unique tone.